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Sarah
Percy-Davis
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March 2014

by Sarah Percy-Davis
I’m pleased to say that our 6th annual LAPADA Conference, held for the second year in the House of Lords, was a great success. Each of the four speakers was well received and I thought their talks were engaging and full of practical knowledge. Philip Graves looked at how big brands presented themselves to their customers before focussing on what LAPADA members could learn from them to ...
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